How to Use Screaming Frog to Improve On Page Seo

In today’s digital age, having a website that ranks well on search engines is crucial for any business or individual looking to stand out. That’s where Screaming Frog comes in – a powerful tool that can help you analyze and optimize your website’s on-page SEO.

Think of it as your personal SEO detective, diving deep into your website to highlight what’s working and what needs a bit of work.

How to Use Screaming Frog to Improve On-Page SEO

What is Screaming Frog?

Screaming Frog is a desktop program designed to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. It helps you identify SEO problems and provides actionable insights to fix them.

Key features that help with SEO

  • Identifies broken links (404s) and server errors.
  • Analyzes page titles and meta descriptions.
  • Finds duplicate content.
  • Checks redirects and meta robots data.
  • Lists out all your website’s URLs.

Getting Started with Screaming Frog

How to download and install Screaming Frog

First, head to the Screaming Frog website and download the SEO Spider tool. It’s available for Windows, MacOS, and Ubuntu. Follow the installation instructions, and you’re ready to start your first crawl.

Basic setup for first-time users

When you open Screaming Frog for the first time, take a moment to familiarize yourself with the interface. You’ll see a bar at the top where you can enter the website you want to crawl. Below that, there are various tabs like ‘Internal,’ ‘External,’ ‘Response Codes,’ and more, where your crawl data will appear.

Conducting Your First SEO Audit

Steps to start your first crawl

  • Enter your website’s URL into the top bar.
  • Click ‘Start’ to begin the crawl.
  • Wait for the crawl to finish; the time it takes depends on the size of your site.

Identifying common SEO issues Screaming Frog can detect

  • Broken links that lead to 404 pages.
  • Duplicate content that could harm your rankings.
  • Overly long URLs that are not SEO-friendly.
  • Missing alt tags on images, which are important for accessibility and SEO.

Analyzing the Results

Understanding the dashboard and reports

The ‘Internal’ tab will likely be your first stop post-crawl. Here, you can see a list of all internal pages on your site, along with details like status codes, word count, and whether the page is indexable.

What to look for in the crawl results

Pay close attention to the ‘Status Code’ and ‘Meta Description’ columns. You want to ensure that most of your pages return a 200 status (which means they’re successfully loading) and that each page has a unique meta description.

Fixing Common Issues

Duplicate content

Find pages with duplicate titles or descriptions under the ‘Page Titles’ and ‘Meta Description’ tabs. Rewrite these to be unique for each page.

Broken links

Use the ‘Response Codes’ tab to find 404 errors. Either update these links to point to the correct pages or remove them if they’re no longer relevant.

Missing alt tags

The ‘Images’ tab shows which images are missing alt text. Adding alt text improves accessibility and helps search engines understand what the image is about.

Long titles and meta descriptions

The ‘Page Titles’ and ‘Meta Description’ tabs also show which pages have titles and descriptions that are too long. Shorten these to meet recommended lengths.

Optimizing Your Content with Screaming Frog

How to use Screaming Frog for keyword analysis

You can’t directly analyze keywords with Screaming Frog, but you can use it to review your pages’ titles, descriptions, and content to ensure your target keywords are present.

Improving meta descriptions and titles for better CTR

Make sure your titles and meta descriptions are compelling and include your target keywords. This can improve your click-through rates from search engine results pages.

Enhancing Site Structure and Navigation

Using Screaming Frog to analyze site structure

Look at the ‘Site Structure’ section in Screaming Frog to understand how your website is organized. A good structure helps users and search engines navigate your site more easily.

Tips for improving navigation and user experience

  • Ensure your main navigation is simple and intuitive.
  • Use breadcrumbs to help users understand where they are on your site.
  • Make sure important pages are no more than a few clicks away from the homepage.

Advanced Features and How to Use Them

Custom searches and extractions

Screaming Frog allows you to set up custom searches for specific codes or content. This is useful for finding and fixing niche issues specific to your site.

Generating XML sitemaps

Once your site is in good shape, use Screaming Frog to generate an XML sitemap, which you can submit to search engines to help them crawl your site more effectively.

Integrating with Google Analytics for deeper insights

Link Screaming Frog with your Google Analytics account to pull in user data for each URL. This helps you prioritize which pages to optimize based on traffic and engagement metrics.


Screaming Frog is a versatile tool that, with a bit of practice, can significantly improve your site’s on-page SEO. By following the steps outlined above, you can start making your website more attractive to both search engines and visitors. So why wait? Dive into Screaming Frog today and start making improvements that count.

Don’t let SEO be a stumbling block for your website’s success. Download Screaming Frog and take the first step towards a more search-engine-friendly site today!

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