Free Seo Audit
Free Law Firm SEO Audit
Find out what is holding your site back before you spend a dollar on SEO. A free review by a person, with your top three fixes in a short video.
This is a real review by a person, not an automated report. You get a straight answer on what is working, what is not, and what to do first.
Arslan Tariq
Founder
Works exclusively with personal injury and mass tort law firms
Request in 30 seconds
Get your free law firm SEO audit
Enter your website and email. Arslan reviews your site personally and sends back a short video with what to fix first.
- Free, no obligation
- Done by a person, not a tool
- For US law firms
- Indexing and crawl healthOK
- Practice area coverageNeeds work
- Keyword fitPartly
- Google Business ProfileNeeds work
- Citations and NAPPartly
- Mobile speedOK
- Links and authorityNeeds work
- Intake pathPartly
Top 3 fixes, in order
- Build a separate page for each main case type
- Complete and expand the Google Business Profile
- Earn links from local and legal sites
Illustration only. Your audit is based on your real site.
What You Get in Your Free SEO Audit
- A short video walkthrough of your site, recorded so you can watch it on your own time
- A review of your practice area pages and whether they can compete for the searches that bring in cases
- A technical check for problems that quietly hold rankings back
- A local visibility check in the cities where you take cases, including the map pack
- An authority comparison against the firms ranking above you
- Your top three fixes, in order of impact
What the Law Firm SEO Audit Checks
Every audit covers the same eight areas. We look at your site the way Google and a potential client would.
- Indexing and crawl health. Are your practice area and city pages actually in Google? We check for pages Google skips or cannot read.
- Practice area coverage. Do you have a strong page for each case type you want, or one thin page trying to cover everything?
- Keyword fit. Are your pages aimed at what people really search, like "truck accident lawyer near me," or at terms nobody uses?
- Google Business Profile. Categories, services, photos, and reviews, compared with the firms in the map pack above you.
- Citations. Is your firm name, address, and phone number the same across legal directories?
- Speed on mobile. Most injury searches happen on a phone. We check how fast your key pages load there.
- Links and authority. How your backlinks compare with the top three firms ranking for your main searches.
- Intake path. How easy it is for a visitor to call, text, or fill out a form.
Free Audit vs Automated SEO Tools
Free SEO tools are useful, but they cannot tell you what matters most for a law firm in your market.
| What you get | Automated SEO tool | This free audit |
|---|---|---|
| Who does the review | Software | Arslan Tariq, personally |
| Built around your practice areas and cities | No | Yes |
| Compares you with the firms actually ranking | Rarely | Yes |
| Checks your map pack and Google Business Profile | Sometimes | Yes |
| Tells you what to fix first | No, long list of warnings | Yes, top three fixes in order |
| Format | 40 page PDF | Short, personal video walkthrough |
How It Works
Share your site
Enter your website and email, or use the full form below to add your practice areas and cities.
Arslan reviews it
He checks your pages, rankings, map pack, and top competitors.
Get your video
Watch a short video walking through what was found and what to fix first.
Decide if a call makes sense
There is no pressure either way. You are free to use the audit to fix things yourself.
How to Audit Your Own Law Firm Website
If you want to start on your own, these five checks catch the most common problems.
- Search "site:yourfirm.com" in Google. Are your main practice area and city pages listed? Are old or junk pages showing up instead?
- Search your top case type and city. For example, "car accident lawyer Houston." Where do you show up in the map pack and the results below it?
- Test your speed on a phone. Run your home page and one practice area page through Google PageSpeed Insights.
- Check your Google Business Profile. Is every field filled in? Are new reviews coming in each month?
- Count your case type pages. Does each main case type have its own page with real detail, or is everything on one page?
If you find problems but are not sure what to fix first, that is exactly what the free audit is for. See our full technical SEO audit checklist and legal SEO checklist for more.
Who This Audit Is For
This free SEO audit for lawyers is built for personal injury and mass tort firms in the US that want a straight answer, not a generic list of scores. It works best for firms that:
- Want more cases from Google in one or more cities
- Are paying for ads and want to lower their cost per case
- Tried SEO before and want to know why it did not work
- Are about to redesign their website and want to protect their rankings
Frequently Asked Questions
Is the law firm SEO audit really free?
Yes. There is no cost and no obligation. You get a real review of your site and your top fixes. If you want help afterward, we can talk about it, but you are free to use the audit to fix things yourself.
What do I need to send for the audit?
Your website and email are enough to start. The full form lets you add your main practice areas and the cities where you take cases, which makes the audit more specific.
How will I receive my audit?
By email, as a short video walkthrough of your site and your top fixes. If you need it by a certain date, mention that in your message.
Who does the audit?
Arslan Tariq, founder of Arslan SEO Insights, reviews every site personally. It is not run by software or handed to a junior team member.
What is the best SEO audit for lawyers?
The best audit for a law firm checks the things that bring in cases: practice area pages, map pack visibility, Google Business Profile, links compared with local competitors, and how easy it is to call or fill out a form. Generic SEO tools miss most of these.
Do you audit firms outside personal injury?
The audit is built for personal injury and mass tort firms, but the same checks apply to most practice areas. If your firm handles other cases, send your site and we will let you know if it is a fit.
Request Your Free Audit
Share your site and practice areas below, or book a call if you would rather talk it through live.
Request Your Audit
Share your site and we will send back a real answer.
Include your website, your main practice areas, and the cities you take cases in. That is enough for a specific audit, not a generic report.
Book a Strategy Call
Use the calendar to book a focused conversation.
Pick a time that works and come ready to discuss your goals, visibility bottlenecks, and the kind of SEO support you need.